How It Works
PPC works by driving traffic to your website through an online advertisement placed in the "sponsored links" sections at the top and right-hand column of every page in the search engine results. Kudos Web Design specialises in Google AdWords which is a form of PPC advertising offered by Google. These links are paid for using a Cost per Click (CPC) bid system whereby you only pay when somebody clicks on your advert. The amount you bid on your chosen keyword phrase determines how much exposure your ad will get and where it ranks in the results, so the more you bid, the more your ad will be shown and the higher it will be in the "sponsored links" section. Bid prices can vary between different keyword phrases depending on the competition. If your chosen keyword has low competition, meaning it doesn't get a high number of global monthly searches, it will be a lower bid whereas if it has high competition, meaning it gets a lot of global monthly searches, it will have a higher bid price. The overall goal of PPC is to analyse and discover the best, most efficient keyword phrases that bring return on investment (ROI) for your business.What We Do
Before starting any work on your Google AdWords campaign, we will first discuss and identify what keyword phrases you want to be targeting in your adverts. After we've got a sufficient amount of data, we set up your Pay Per Click AdWords campaign and enter your keyword phrases as AdGroups. Once these are set up we write two similar adverts for each AdGroup with slightly different text to find the best combination of keywords, content and call to action to use in each ad.After your AdWords campaign is live and running, it needs regular maintenance. We take care of this by constantly monitoring and tweaking your ads to make sure they are the best they can be to ensure good conversion rates and ultimately drive down the Cost per Click (CPC) to save you money.