Project Description

Background

Bellaella is an online wholesaler that prides themselves on providing high quality, discounted, branded hair and skin care products. Containing popular brands such as Argan Oil, I Love… and Tea Tree. They approached us to provide a holistic Search strategy including SEO and PPC.

What we did

We helped to develop robust PPC and SEO campaigns. We researched user behaviour and came up with a very targeted keyword set which we refined and tested whilst running the PPC. Product segmentation and best seller targeting proved very successful. We edited site content with a focus on product descriptions. During our Offpage optimisation techniques we outreached via content to ensure the authority of the domain was built.

What We Achieved

The overall site traffic quadrupled in the first month with the ROI from PPC being very efficient.

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