We helped to develop a site structure that allowed easy navigation for users and efficient and thorough indexing for search engines. We performed an initial optimisation of the site and wrote site content designed both to bring visitors from high ranking search engine results, and then to take the visitors through the process of converting them to customers. Our SEO challenge was to rank highly on the major search engines, particularly Google, and achieve online conversions of the e-cigarettes products for the terms that potential site customers were searching. Whilst implementing the best practice On-Page optimisation we also ensured the domain authority of Kik was built by implementing a robust Off-Page optimisation strategy utilising outreach tactics view social and content. Once optimised, we continually reviewed results, modifying the campaigns and SEO efforts to achieve the client’s aims.