Project Description

Background

KiK are a UK based e-cigarette company providing e-cigarette and e-liquid products. They are part of Supreme Imports. They had been running SEO for about a year. They were achieving no rankings in the top 50 and their traffic/conversions were low. They came to us in early 2014 hoping that we could help the business to increase its number of online conversions.

What we did

We helped to develop a site structure that allowed easy navigation for users and efficient and thorough indexing for search engines. We performed an initial optimisation of the site and wrote site content designed both to bring visitors from high ranking search engine results, and then to take the visitors through the process of converting them to customers. Our SEO challenge was to rank highly on the major search engines, particularly Google, and achieve online conversions of the e-cigarettes products for the terms that potential site customers were searching. Whilst implementing the best practice On-Page optimisation we also ensured the domain authority of Kik was built by implementing a robust Off-Page optimisation strategy utilising outreach tactics view social and content. Once optimised, we continually reviewed results, modifying the campaigns and SEO efforts to achieve the client’s aims.

What We Achieved

We Quadrupled year on year traffic in just 3 months in the competitive E-cigarettes market place, with rankings jumping to page 1 and 2 of Google for many of the main keywords within a month. Enquires tripled and return doubled over the same period.

We came to Kudos Web Design after not achieving any great results in the last year and were in need of a quick improvement, to our delight Kudos Web Design just did that within 1 month of activity and we continue to see month on month improvements with our traffic and conversions more than doubling. All of us at Supreme Imports are very happy with the professional service provided by Kudos Web Design.
Paul Garner - E-Business Manager, Supreme Imports
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