Project Description

Background

Street Cars are one of Manchester’s leading private hire taxi firms. They have a considerable fleet and big presence across the city. We were asked to improve their social media presence, whilst also enhancing their high standard of customer relations using Twitter.

What we did

We created Facebook and Twitter campaigns to advertise their app, and gain direct downloads. We provided community management of their Twitter to ensure quick responses to enquiries made on their social media pages. We implemented creative campaigns such as ‘Treat Cars’, to increase customer interaction. All of this allowed us to increase  Street Cars mobile application downloads.We were able to create and maintain relationships with customers and local businesses.

What We Achieved

We achieved 3,000 installations of the Streetcars Application. Overall application usage increased by 20%. Social Media Communities increased by 5,000 individuals across Manchester.

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