Search engine optimisation (SEO) are the steps implemented to get as high up as possible in a search engines results page (SERP). The higher you are, the more traffic you will get to your site.With this in mind, Google have changed their SERP by increasing how many paid ads are visible on them. There used to be 2 or 3 at the top of the page and smaller ones found down the right hand side. Now, only 4 will be shown at the top of the page. This is the result of data which shows that no one actually used the right hand side ads. So, with these changes, maybe it’s time to look at your current SEO strategies. Alternatively, if you’re a newbie to the SEO world, here’s a good first look.
SEO is, realistically, a fight for survival in the online world, are you ready to compete?
So you have a beautiful, brand spanking new website. It has loads of fancy buttons, an interactive element of some sort and some serious animation. You’re pretty proud of it as you should be! Customers will be flooding in! Right? Unfortunately, it takes more than a pretty exterior to make it up the search engine ranks.This is the first mistake a lot of websites make. Firstly, this website may look amazing, but the fancy features will come with a cost, they tend to carry a lot of “weight”. Not physical weight, don’t worry you can renew your gym membership another time… however it means that your browser has a lot more to load up than a not-so-fancy website. Loading time is a very important factor when it comes to customer satisfaction. If you’re looking for something and a website takes forever to load, I’m not sure about you but I’d choose another website. Your customer, then becomes your competitor’s customer. There are however, ways of reducing this weight, we have experts on hand to make your site quicker and much more efficient. Take a look here at our portfolio.
Navigation is also a make or break factor in the website world. Customers should be able to freely roam around your site easily, with clear direction on where they can find what they need. Bad navigation can severely damage your reputation amongst your competitors. Make sure you keep going through your site, checking that all the links work and take you to the right place. Non responsive links can be very annoying and again, can put future customers off using you. Just remember, its quality not quantity.
Ok so next on the list…make it responsive! The exclamation point may have seemed unnecessary then but trust me, it wasn’t. Mobile optimisation is now so important, that google penalises you for NOT having a mobile responsive site. New evidence has found that decision makers such as big CEO’s often make important transactions and browse the web on mobile devices due to their busy schedule.
Its statistics time…
- 80% of internet users own a mobile phone.
- 72% of consumers want sites that are optimised for mobiles.
- There are over 6.8 billion people who use mobile phones – that’s roughly 87% of the World’s population.
So as you can see, it’s a must and definitely needed if you don’t already have a fully responsive site. Here at Kudos, we make sure all the websites we have a hand in creating, are fully responsive and running smoothly.
Social media plays a significant part in brand awareness. As well as high quality link building, social media gives you an online audience to promote to, it just about catching their attention. With social buttons visible on your page, you are making visitors aware that you are promoting your brand and creates a serious reputation in your industry whatever that may be. Also, genuine likes and followers will work in your favour when it comes to SEO. When search engines crawl your site, they look at your social media links. Interaction with your customers, genuine followers, genuine likes and that fact that you have social media for your site will work in your favour and actually improve your ranking.
Keywords are key, if you hadn’t already guessed. Everything you write into Google or any other search engine are either keywords of keyword phrases. What you pick for your keywords are more important than you may think and can shape when and where you are visible on SERPS’s. The main problem people have is that their keywords are too generic. For example, if you owned a website that sold Chinese food in Manchester, using keywords like “Chinese”, “food” and “Manchester” will firstly be costly when it comes to google analytics, secondly there will be a very large amount of people searching for these words and unless you’re a big company with a well know reputation, you’re wasting your time. Furthermore these words on their own do not relate to your site. Using words and phrases that have low competition but relate to your website is the main goal.
Stop what you’re doing and take a look at your sites content. Relevant content that makes sense and relates to your site is paramount. Avoid keyword stuffing! This is when your keywords are placed in random places in a large quantity on your site. Google will recognise that you have a lot of relevant keywords yes, however keyword stuffing makes your content unreadable and not make sense. This will have a detrimental effect on your ranking. Double check all of your content for plagiarism and make sure you have no spelling or grammar mistakes. Lastly, keep updating your content and make sure you keep it consistent and relevant.
To conclude, there is a lot of work that goes into SEO, however these small steps can make a massive difference to your ranking and hopefully increase traffic and sales on your site.
At Kudos, we have been in the business for 17 very successful years and we hope we can help your site reach its full potential. Feel free to contact us for more information or our help on SEO.
If you need a fresh new look or a new website, take a look at our Wed Design plan.